The Burger King burger chain is getting a new logo and a new corporate identity. It is the first time in more than twenty years that the American fast food company has changed its logo.
The blue curl around the old Burger King logo disappears. The existing design has been used since 1999. In addition to a new and minimalist logo, Burger King will have a completely new packaging, menus, uniforms for employees and restaurants will be renovated in a different style. According to the fast food chain, the new visual identity is based “on the brand’s endeavor to offer the entire range without artificial colors, flavors and preservatives”.
Burger King Netherlands will start adapting the logo and using the new style this month. Burger King has 70 locations in our country, and the fast food chain founded in 1954 has more than 18,800 branches worldwide.