October 28, 2020


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The Dutch shoe chain vanHaren acquires 43 stores from Bran …

The Dutch shoe chain vanHaren acquires 43 stores from Bran ...

43 of the 109 Brantano branches are taken over by the Dutch shoe retail chain vanHaren Schoenen. Unions are more pessimistic as the fate of 66 other businesses and probably more than 400 Brantano employees is still completely unclear.

While long queues of discount hunters formed in the branches of Brantano on Monday morning – discounts of 75 percent apply to total sales – the recipients of the bankrupt fashion group FNG report that they have concluded a takeover agreement with vanHaren Schoenen. Not for all 109 shops, but only for 43. “It’s about the Flemish shops,” said the ACV.

Unions disappointed

“This is good news for 43 businesses, and when I quickly count around 220 people who will not lose their jobs in the future,” said BBTK Secretary Lindsey Verhaeghe, rather disappointed. “Then the plans of Ziengs Retail (Scapino), which wanted to take over at least eighty stores, were much better. But these conversations have unfortunately stopped. Of course we hope that a buyer will also be found for the 66 other Brantano branches in the coming days. In the interest of the 400 or so salespeople whose jobs are threatened with bankruptcy. Although we don’t see any candidates right away. Or we may not be aware of it because when it comes to getting information, employees seem to come last. “At ACV Puls, too, we can hear that the takeover of only 43 branches is actually not enough to speak of a successful takeover. “Brantano employees have mixed feelings about the takeover,” says Sven De Scheemaeker. “They are happy that a buyer has been found, but they were hoping for more. For a long time, Deichmann had the impression that it would take over many more branches – up to 90 – as well as the warehouse and headquarters. “A total of 647 people work at Brantano.

According to curator Geert Van Deyck, there are currently no candidates for the 66 other businesses that vanHaren / Deichmann will not take over. “There is interest in individual buildings or different buildings together, but certainly not in all of the remaining locations. vanHaren was the only and most interesting survivor since Wednesday. The deal with your group is the maximum we can get out of this takeover. “

6 billion sales, 74 million pairs of shoes

The Dutch shoe retail chain vanHaren Schoenen belongs to the German group Deichmann. The group has 4,200 stores in more than 40 different countries in Europe and the USA. The entire group employs 43,000 people and sells 74 million pairs of shoes every year, which corresponds to sales of a whopping six billion euros. So far there have only been 16 stores in our country owned by vanHaren and the parent company Deichmann. “After opening 16 branches in the last three years, this is definitely a major step forward in expanding the branch network in Belgium,” said the shoe chain’s press release. VanHaren has been a major player in the shoe industry in the Netherlands for 90 years and is active in the Dutch market with 143 branches. “The whole family can buy shoes with an excellent price-performance ratio here. Right now trending VanHaren’s own collection, the sale of well-known sports brands and a high level of service are really unmistakable, ”they bring themselves onto the market. “With the acquisition of the 40 Brantano branches, this formula for success will be further expanded in Belgium.”

ALSO READ. Chaos in sales Brantano: “Even longer queues than on Saturday”

Brantano disappears

“The agreement that the insolvency administrators concluded with vanHaren Schoenen on Monday states that the insolvency administrators can organize the sale of the shares in the acquired branches until the end of September,” says curator Geert Van Deyck. vanHaren immediately made it clear during the first discussions that it is preferable to install our own formula in our country. In other words, the Dutch wouldn’t be interested in restarting Brantano under the Brantano name or in Brantano’s shares. Only he can confirm the curator. “I can’t say whether you want to continue under the Brantano name or not. All I can say is that they bought the brand name, ”adds Van Deyck.

At vanHaren themselves, they didn’t want to go into detail about the takeover on Monday. “Not even about whether the Brantano brand name will continue to exist or not. It’s still too early to answer that, we’re still looking at everything, ”says spokeswoman Julia van Strijdhoven. For now, it remains to be seen which Brantano locations they will take over and how many people and who of the workforce can work for vanHaren. The fate of the logistics center in Erembodegem is also unclear. There it is feared that Deichmann will use the Van Haren distribution center in Tilburg.