October 24, 2020


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Sales begin with strict measures to …

Sales begin with strict measures to ...

The summer sales edition 2020 will be remembered by many shopkeepers and buyers. The negotiation period begins not only a month later than usual, but also the second wave of corona infections and the stricter purchasing rules that make them an atypical negotiation period. Saturday is the day.

The new corona virus has also completely disrupted shopping life. The start of the bargains was delayed one month after the ban with week-long closings of the non-food stores. Retailers had an extra month to sell their stocks before everything officially declined on August 1st. In addition, the stricter rules apply, which have been applicable again since Wednesday. For example, you can no longer shop together and shopping time is limited to half an hour per store.


ModeUnie, the organization of independent fashion retailers at Unizo, is already demanding more relaxation. Shopping with people in the bubble should continue to be possible for the organization. Public health appears to be a priority, but there has to be a balance with economy. “We don’t see why you can consume something with your bladder in the catering trade, but why you can’t go to the fashion store with your partner or someone from your bladder without making an appointment beforehand,” says Isolde Delanghe from ModeUnie. The consumer prefers not to shop alone, they close.

I hope for a “boost” for the sector

The Comeos trade association, which represents the larger chains, relies on citizenship so that everyone adheres to the rules – mouth mask, hand gel, etc. So far, one and a half billion euros have been lost in the fashion chains. “Sales are critical this year as there are many unsold inventory levels due to the lockout and lower sales during the restart,” said Kathy Bergen, fashion industry manager, earlier this week. She hopes that the start of sales “can give the industry another boost”. In June, sales had increased to 81.4 percent of sales twelve months earlier, and in July there was another sharp drop to 59 percent.

The independent fashion retailers are also looking forward to the start of the bargains, but fear that sales will not save. In a ModeUnie market survey, 87 percent of the fashion retailers surveyed said that they expect sales to be worse than a year ago, 12 percent expect the same sales as in 2019.

Pick up summer time

“There are still plenty of summer items out there, and on average, fashion retailers start off with a 35 to 40 percent discount, which is a little more than usual,” said Isolde Delanghe earlier this week. “But the loss of this summer season, which is now making up for sales, is impossible anyway.” The independent fashion stores sold 40 percent less this summer season, the survey said.

And then there is Antwerp, where the rules are even stricter because of the number of infections. The independent organization NSZ expects more than half fewer buyers because the authorities advised against going to Antwerp a few days before the start of sales.