January 19, 2021


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Rotterdam was the exception to the “quiet” Black Friday | money

Rotterdam was the exception to the "quiet" Black Friday | money

In the Dutch inner cities it was 34% quieter than in the previous year, report retail researchers of the RMC agency based on the number of visitors. However, the Rotterdammers behaved very differently. Here RMC had 19% more visitors in popular shopping streets than in the previous year.

There were 37% fewer visitors in downtown Amsterdam. In The Hague it was even 43% quieter. Even so, people outside of Rotterdam did not keep a five-foot distance everywhere. In Maastricht, Eindhoven, Groningen and Dordrecht, among others, the mayors asked buyers not to come any more.

The fact that consumers are less on the shopping streets this year is also evident from figures from the Dutch Payments Association. During the Black Friday period, physical stores saw 13% fewer debit card payments than last year.

RMC counts the crowd every day using sensors that count the WiFi signals from the smartphones people are wearing.