October 31, 2020

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Primark, Zeeman and Cara Pils, but “we don’t want to see …

Primark, Zeeman and Cara Pils, but "we don't want to see ...

Wibra, which was declared bankrupt on Thursday, is allowed to restart with a smaller number of deals. But it will be difficult to survive (again), experts say. The chain has not shaken off its edge image. “We blatantly wear a Primark T-shirt, spray cheap Zeeman perfume and drink Cara Pils, but we don’t want to be seen with a Wibra plastic bag.”

Wibra’s bright red and yellow letters seemed to be disappearing from our shopping streets. The Belgian branch of the Dutch textile and household goods chain put the books away on Thursday. One day later …