October 29, 2020

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More buyers and online purchases in the first half of the year due to Corona

More buyers and online purchases in the first half of the year due to Corona

The Dutch made more online purchases in the first six months of this year. In April, May and June in particular, there were hundreds of thousands more customers than in the same period last year. This is based on figures from the professional association Thuiswinkel.org. He attributes the developments to the consequences of the corona virus. This trend is expected to continue in the coming months.

In total, more than 12 billion euros were spent on online purchases in the first six months, a record amount. The strong growth in the second quarter was mainly driven by product sales, which rose 52 percent. On the other hand, sales of services such as vacation travel, accommodation and tickets have plummeted 45 percent.

800,000 new e-shoppers

“A lot of people had to stay at home and visit web shops to do their purchases, which resulted in many new online shoppers and higher spend per shopper,” says Wijnand Jongen, director of Thuiswinkel.org. In the second quarter there were 800,000 more e-shoppers than a year ago.

Boy thinks the rise is permanent. “People have discovered online shopping and have been supported by Corona. Almost a million people have made online purchases for the first time, and we see that at least half of them stay.”

DIY company

The greatest growth in online purchases was achieved in hardware stores (plus 121 percent) and hardware stores (plus 105 percent). Sports, leisure and outdoor stores also did well.

Staying at home and working from home also led to more online shopping at supermarkets and grocery stores. Consumers spent more than 700 million euros, an increase of 69 percent. For the first time, that’s more than what is normally spent on clothing