January 24, 2021

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Half-filled packaging: how you get lost every day …

Half-filled packaging: how you get lost every day ...

A liter bottle of Ariel containing only 770 ml of detergent, a box of Sun dishwasher tablets with only 22 cubes, although they can hold almost four times more, or a large bag of M & Ms that is only 64 percent full. “A lot of packaging for food and household products contains more air than products,” says the Dutch consumer association.

The conscious consumer may already have noticed it himself: the phenomenon of packaging, which indicates a larger content than it actually contains. Marketers have a name for it: one limp …