November 29, 2020


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Google tightened the advertising policy around Zwarte Piet

Google tightened the advertising policy around Zwarte Piet

Photo: ANP

Google says goodbye to ads showing Zwarte Piet. In addition, it is no longer possible to make money on YouTube, a subsidiary of Google. Videos from Zwarte Piet or Roetveegpiet, Google Netherlands announced on Tuesday.

The tightening of the policy is due to the fact that “Google is committed to equality and diversity,” said a spokesman.

The new advertising policy is a change for publishers who use Google advertising services. You are not allowed to advertise on pages with Zwarte Piet or Roetveegpiet via the Google networks. This policy will come into effect sometime “in the coming weeks”.

Regarding Zwarte Piet’s videos on YouTube, they can still be viewed under certain conditions as Google “does not want to obstruct public debate”. But making money with it is a thing of the past.

According to Google Netherlands, an exception to the new advertising rules for Zwarte Piet applies to “websites that are educational or journalistic in nature”.