October 31, 2020


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French firm Cafeyn buys Blendle

French firm Cafeyn buys Blendle

Photo: ANP

Blendle, the company that sells articles from newspapers and magazines, is sold. The buyer is the French Cafeyn, a similar platform on which 2500 titles can be read. This is what Blendle co-founder Alexander Klöpping says in an interview with de Volkskrant.

“Blendle is my baby. It’s not easy to put your baby in someone else’s hands. But I have always considered the importance of the company to be more important than my sense of romance,” Klöpping told the newspaper. “I think that together with Cafeyn, we can realize our dream of becoming the market leader in Europe much faster.”

According to Klöpping, not much will change. “We are adding the catalogue from Cafeyn to Blendle. We will replace functionalities. You’re better at offline reading—you can’t use Blendle on the plane now. We’re better with algorithms that allow us to offer users custom articles, and we have a service like audio.” The articles will be read out on the latter service.

Blendle began his service in 2014. The amount of money associated with the acquisition will not be disclosed. “The buyer doesn’t want that.”