Finnair offers a new pricing strategy for flights within Europe

Originally it was mainly low-cost airlines like easyJet and Ryanair that used so-called one-way fares. Traditional airlines have long stuck to the strategy of mainly focusing on booking a return ticket. As a result, a one-way ticket was often relatively expensive. Sometimes there were additional conditions attached to a ticket, e.g. B. a minimum stay.

In recent years, more and more large parties have switched to the same fare structure as the low-cost airlines, including British Airways and Lufthansa. According to Finnair, ticket prices and conditions are now becoming more transparent. “This is what the customer is asking,” said COO Ole Orvér, who expects the new strategy to help the market recover.