Facebook says it is working to ban hateful posts from the social network. According to operations manager Sheryl Sandberg, the company is doing this “not for financial reasons or under pressure from advertisers, but because it’s the right thing to do,” she wrote on her Facebook page.
She stressed that Facebook has long had a clear policy against hatred. It also says the company has invested a lot of money in artificial intelligence technology. This allows hate messages to be deleted on a large scale.
“We have made real progress over the years, but this work is never complete and we know the great responsibility facebook has to better find and remove hateful content,” it says.
Sandberg’s comments come at a sensitive time. The social media empire has been heavily criticized in recent weeks for not doing enough to combat hate speech, racism and fake news on its platforms. Sandberg will also meet with civil rights organizations and CEO Mark Zuckerberg on Tuesday. “Although we are not making every change they are asking for, we will soon put more of their proposals into practice,” she said.
Facebook had to take the best out of all the social media companies of organizations that fight racism. They accuse the tech giant of not removing messages calling for violence against Black Lives Matter protesters and calling for a boycott of the company.
Following the death of a black man arrested by police in the United States, protests against racism have flared up in the United States and europe in recent weeks. An ever-growing group of companies and brands announced that they would no longer advertise on Facebook or their subsidiary Instagram. The case was boycotted by Anglo-Dutch Unilever, Coca-Cola, Starbucks and Pepsico, among others.