The fashion chains Expresso, Miss Etam, Claudia Sträter and Steps are closing 28 of their 185 stores. The clothing stores were not profitable enough, reports the new owner Nxt Fashion. More than 200 employees will lose their jobs due to the closure.
The old parent company of the retail chains went bankrupt last month and caused the Dutch branch to restart. It was already clear then that jobs would likely be lost. “During the relaunch, we examined which retail locations no longer made a positive contribution in 2019,” says the commercial director of Miami-Van der Borden. “And then this year – with covid-19 – we left out of consideration. Otherwise we could have closed all shops.”
The women’s fashion chain Expresso closes fifteen stores. Van Step’s shops in Haarlem, Hoofddorp and Zoetermeer. Claudia Sträter will close five stores in Amsterdam, Breda, Enschede and Eindhoven and Miss Etam will close as many in Almelo, Almere, Diemen, Groningen and Alkmaar. As of next week, the stores in question will initially continue as an outlet store for the sale of the shares. Then they close permanently.
“In some cities, our stores are in the wrong place,” says Miami-Van der Borden. “We are now negotiating with other locations in six cities to relocate our business.”