January 15, 2021

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DPG Media “looks at different tracks” for Mobile Vikings

DPG Media "looks at different tracks" for Mobile Vikings

The media group DPG Media is examining “various options” for its telecommunications subsidiaries Mobile Vikings and Jim Mobile. The company announced on Tuesday that no decision has yet been made about a possible sale.

The newspaper De Tijd reports that DPG Media, the parent company of VTM and Het Laatste Nieuws, has exhibited its telecommunications brands Mobile Vikings and Jim Mobile. Interested parties have already submitted a first non-binding offer. Mobile Vikings has approximately 300,000 customers.

“We have taken note of the publication and regret that such sensitive and confidential information has been passed on,” said DPG Media in a response. “We are currently examining various options and at this point in time no decision has been made on a possible sale. All options are still open. “

Mobile Vikings joined DPG Media five years ago. This happened during the takeover of Base by Telenet. The merger of the latter two would leave only three instead of four large mobile network operators. The base subsidiary Mobile Vikings was sold in order to be approved by the European Commission. Medialaan would thus take on Telenet’s role as a challenger.

If Mobile Vikings were to be sold to one of the three large Belgian telecommunications providers Telenet, Proximus or Orange, the Belgian mobile communications market would lose its fourth major provider. Other MVNOs, alternative operators that rent network capacity from the big three companies, are nowhere near as large and marketed as Mobile Vikings.