November 29, 2020

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Consumers Association: Every eighth supermarket product is wrongly priced NOW

Consumers Association: Every eighth supermarket product is wrongly priced NOW

On average, one in eight items scanned at the checkout has an incorrect price. This is the conclusion of the consumer association on Saturday a sample of 700 products, distributed in four branches of seven Dutch supermarkets.

The biggest Dutch supers in particular went wrong: no less than 22 percent of Albert Heijn and Jumbo’s revenues contained errors related to prices in stores. Aldi made the fewest mistakes, five out of a hundred articles had the wrong price.

The consumer organization emphasizes that price differences in stores are not necessarily bad for the consumer. For 51 products, the price at the checkout was lower than advertised in the store. The purchase price of 36 products was higher than expected. The bottom line is that the price increases were harder hit because the price differences were greater there.

According to the consumer association, most of the errors are due to the slow change in shelf labels after price changes. According to the Consumers’ Association, one solution to this is the introduction of electronic price tags, which make it easier to resolve price changes. Although the consumer organization adds that they have also encountered price variances on products with digital price tags.