January 18, 2021


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Colruyt experiments in Brussels with orders to …

Colruyt experiments in Brussels with orders to ...

The Colruyt department store in Brussels is experimenting with the new Collect & Go City service, which allows orders to be picked up after three hours at a pop-up collection point on Place Flagey.

Collect & Go City must offer city dwellers a fast and sustainable alternative in their neighborhood. The rush has stopped in Ixelles. Customers who place an order via the citycollect.be website can pick it up three hours later using a pop-up bike at Place Flagey. Because it has to be quick, a bicycle courier commutes with a cargo bike between Place Flagey and the Colruyt shop in Etterbeek, where the products are picked up. The pop-up collection point will be set up as a test on the site for nine weeks from 3:30 p.m. to 7:45 p.m. until December 10th. The project will then be evaluated

The competitor Delhaize does not yet have such an express service in the cities, but is already testing the concept of same-day collection in three independent branches: Proxy Meeuwen, Proxy Grootzand and Proxy Sint-Amandsberg. There, the customer’s reservation is taken directly from the shelves. If the pilot goes well, Delhaize’s vision is to bring this model to all ADs and proxies over time.

There is also home delivery where groceries are delivered to your home between 7:00 a.m. and 9:00 p.m. “In Brussels this happens seven days a week and therefore also on Sundays, which is unique,” ​​says Roel Dekelver, spokesman for Delhaize.