“When customers no longer have access, we take our insides outside,” says Diek van Tol, manager for online sales in the Shoebaloo webshop with offices in Amsterdam, Rotterdam and Maastricht. There are actually young people in front of his stores who compare sneakers to their cell phones and scan the code.
Van Tol: “This idea came from the employees themselves. We’re trying to be resourceful in this big crisis. “
He says he has no complaints about selling online. “We didn’t see any decline there in the Corona months. In fact, they just gained weight. “
Self-scanning is done in stores in Amsterdam, Rotterdam and Maastricht.
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However, sales in the brick stores have of course fallen dramatically in recent weeks after cabinet announced that all stores in the Netherlands must close by January 19 to limit the spread of the deadly corona virus.
Van Tol worked with his team on a practical alternative. The windows of the branches of the branches, for example on Koningsplein in Amsterdam, are sealed across the entire width. Images of around a hundred types of shoes and accessories were placed on it, each with a separate order code.
The QR code of an item that customers can download via an app on their smartphone to order.
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Anyone who walks by can scan the code of the popular shoe with their smartphone via an app that reads a QR code. Consumers then choose the right size and color on their smartphone, order and pay. Then the dispatch has already started.
“You can use PostNL, UPS and our own delivery service to send your shoes that you have scanned in front of our shop window and ordered at home,” says Van Tol. Buyers mainly choose sneakers.
The plan tastes like more, he says. “This alternative works well too. You can actually shop for much longer now, 24 hours a day, seven days a week,” says the manager. “We are investigating whether we can extend this to other businesses.”
Van Tol does this for Shoebaloo, but says he’s happy when other businesses take over the idea. “For many retailers this can also be useful or inspire them to do something different with it. I would like that: We are all in a very bad time and together in this. I hope this helps our co-entrepreneurs with ideas so that they can keep selling like this. “
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