All the beer that Heineken brewer produces for the Dutch market has been “green” since July. The brewer uses solar and wind power as well as biogas to brew and pack the beer. Heineken is now looking for ways to use packaging materials that are less harmful to the environment. The brewer is also focusing on cleaner means of transportation.
Heineken has installed windmills and solar panels to generate all the energy it needs for its breweries in Zoeterwoude and Den Bosch. The company also generates biogas from the wastewater from its breweries and from waste treatment from the Aa en Maas Water Board. This is sufficient for all products that are marketed in the Netherlands under the Heineken brand, including the alcohol-free version 0.0.
Heineken’s green ambitions now focus on packaging and transportation. For example, as of this year 0.0 has been available in refillable returnable bottles and boxes, which the company claims is much cleaner than single-use bottles. In addition, more and more cafes in cities are being supplied with smaller electric vehicles. In addition, starting next year, Heineken will be transporting its beer from Zoeterwoude to the port of Moerdijk using electric barges.