January 16, 2021

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Adidas is considering selling Reebok

Adidas is considering selling Reebok

The sporting goods manufacturer Adidas is considering the sale of its American subsidiary Reebok.

The German group is working on a new strategy for the next five years and it’s not yet a clear decision whether it will be with or without Reebok. A decision is expected by March 10th when the new strategy is announced.

Reebok has been restructuring for years. The brand was taken over by Adidas in 2006, but never lived up to expectations.